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"I Made a Promise to a Kid..."- Boman Irani Gets Emotional After The Mehta Boys Wins Filmfare Award_我的网站
A | 记者宋瑶 见习记者于歆8月21日，首家山姆会员店将在石家庄正式开门迎客。 Boman Irani has been a part of the film industry for decades, but at 66, the actor marked his directorial debut with The Mehta Boys, proving that age is just a number. And his hard work paid off well as the film won the Filmfare Award for Best Web Original Film: Critics at the Filmfare OTT Awards 2025. As Irani walked on stage to receive the iconic Black Lady from Abhishek Bachchan, the moment turned instantly warm and memorable. Abhishek, who was presenting the award, stepped down from the stage and walked towards the front row to greet Irani with a hug, before escorting him on stage. Beginning his acceptance speech, Irani joked that it might take him a while to finish. Playing along, Abhishek brought a chair onto the stage and placed it beside him, drawing laughter from the audience. The actor started his speech by saying, "I have no business being on stage here. I'm 66 now, debuting as a director. This is going to be a long speech. Take out your popcorn and let's enjoy this moment." He continued, "When I was a kid, I made a promise to an 11-year-old boy that someday I would direct a film. And that little boy's name was Boman Irani. And I just feel so stupid that it took so long. But that's fine. About 14 years ago, I decided to make my film when everything was going pretty well as an actor. I wrote a beautiful script, which I threw in the dustbin in the morning. And then I wrote a script which took me about 10 years to write. Because it's just a slice of life film, as they say. But slice-of-life films can be boring. And for that, I needed to study. Study the science of writing. It took me 10 years to do this. And it took me an eternity to sell it." View this post on Instagram A post shared by Filmfare (@filmfare) Irani added that he had to start from scratch to direct this film. "My students say,' If it took you so long and you got refused so many times. It was so difficult for you to get funding for casting. Then what about us?' I have this answer to all you youngsters out there. I have been acting for the last 35 years on stage and screen. But it does not necessarily mean that I qualify to be a director. Just because I've been acting for 35 years. You've got to start from scratch. You've got to pay your dues. You've got to work your way up, put that foot in the door and not shut up, so that somebody agrees to make this film." The actor also shared that Sujoy Ghosh came to narrate the story to him, but Irani wanted to direct it, instead of acting in it. And Ghosh gave away the film to him without second thoughts. "And I want to thank one more gentleman. His name is Sujoy Ghosh. He came to narrate this story to me. It was a one-liner. And I said that I don't want to act in this film, I want to direct it. He gave it to me for free without asking me a single question. Thank you, Sujoy Ghosh. It's very difficult in this day and age for people to have such a big heart." He concluded his speech by thanking his producer and his entire cast and crew. Besides directing the film, Irani also played a key role in it, along with Avinash Tiwari Also Read: Filmfare OTT Awards 2025: Boman Irani Walked The Red Carpet With His Family。
B | 过去近一年间，盒马鲜生、京东七鲜、小象超市等新业态零售模式相继落地石家庄，传统卖场北国超市多家门店调改焕新，永辉超市学习胖东来模式完成升级，从“卖商品”转向“享服务”。
C | 自2025年6月石家庄市入选首批全国零售业创新提升试点城市后，新超市、老牌店，究竟给石家庄人的日常消费带来了哪些变化？记者进行了走访调查。吕女士在勒泰中心附近上班，石家庄盒马鲜生开业那天她进去逛了一圈，从此就离不开了。海鲜现挑现做，回家就能吃，免洗免切的净菜拎回家直接下锅，小份果切打开就吃，节省了吕女士为家人准备美食的时间，方便又省心。除了盒马鲜生，吕女士的手机里还安装着京东七鲜、山姆会员商店的App：下班前在京东七鲜下单些蔬菜、自有品牌的零食，进家门前送达；周末在山姆囤些瑞士卷、鲜牛奶、冷冻黑虎虾，大包装塞满冰箱。顾客在盒马鲜生“日日鲜快手菜”货架前挑选商品。赵阳/摄盒马提供的数据显示，石家庄门店35岁以下消费者占比超65%，线上订单占比接近七成。“石家庄年轻消费者更追求新鲜、便捷和趣味性。”盒马鲜生勒泰中心店副店长侯玉壮说，日日鲜三文鱼、现场制售海鲜、鲜切牛肉是他们的最爱。京东七鲜相关负责人则透露，二环内配送网络已基本实现全覆盖，3公里范围内最快30分钟送达。山姆虽未正式开业，但此前上线的极速达服务已覆盖主城四区，订单密度超出预期。
D | 顾客在京东七鲜超市自助收银机前排队结账。赵阳/摄陈先生家在北国超市光华店附近，在这里购物了十多年，他明显感觉到超市在变。主通道从以前勉强错身拓宽到2米多，两辆购物车并行没问题，生鲜区从不到三分之一扩到近一半，海鲜池旁边多了代加工窗口。
E | 2025年，包括光华店、北国店在内的多家北国超市进行了焕新升级，从头顶的灯光到货架陈列、动线区域设置都进行了人性化改变，提升消费体验。同时期，永辉超市积极学习胖东来模式，商品结构接近胖东来商品结果的80%。传统卖场积极从“卖产品”向卖“生活方式”转变，一位业内人士坦言：“不改不行。新品牌在抢人，而且抢的是年轻人。
F | ”零售模式的丰富让消费者有了更多的选择，但消费观念也更理性。裕华区的刘女士通过山姆线上渠道下了三单之后，算了一笔细账：瑞士卷一盒59.8元，单价虽比烘焙店便宜，但一大盒塞满冰箱，一家三口吃了五天，最后两块还是吃不动了。她后来改变了策略：只买牛奶、鸡蛋、冷冻海鲜这些消耗快的商品，蛋糕点心还是去烘焙店买新鲜的。像刘女士这样在“大包装的性价比”和“小家庭的消耗力”之间找平衡的消费者不在少数，不少年轻家庭更习惯“随吃随买”。沃尔玛中国公司事务区域总经理解振兴表示，大包装商品的设计初衷就是主打家庭囤货场景，能够有效减少采购频次、降低单次消费成本，线上极速达搭配独立小份分装，兼顾了不同家庭的多元需求。消费者最终还是得算自己的账——商家提供选项，选择权始终在消费者手里。盒马发布的“盒区房指数”显示，石家庄高达171，远超全国均值100。侯玉壮介绍，盒马在石家庄的业绩在华北区域名列前茅，表明当地消费购买力强、消费频次高、消费活力旺盛。山姆也将辐射范围锁定在石家庄周边，解振兴明确表示，邯郸、邢台乃至郑州、太原的居民都是潜在客群。经贸大学金融学院教师董岚表示，新业态零售模式纷纷入驻石家庄，传统卖场提质焕新，实质是城市消费升级、供给效率提升、商业生态优化的综合体现。消费者正在发生深层次变化，从过去的看中价格实惠转向追求品质、健康和便捷，消费结构自然升级。消费习惯的变化促进商业逻辑的改变，一座城市的商业基因，正在被重新编写。
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Published on:08:48:06