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AI empowers cross-border e-commerce in Zhejiang_我的网站

中国新歌声

A | (ECNS) -- Artificial intelligence is reshaping cross-border e-commerce in east China's Zhejiang Province, enhancing product competitiveness, streamlining manufacturing and transforming marketing. Merach, a Zhejiang-based smart fitness brand, has developed an AI assistant that offers personalized training plans and automatically adjusts equipment resistance. Powered by intelligent motion algorithms and AR technology, its products have become top sellers on cross-border e-commerce platforms and are exported to over 50 countries and regions. AI is also helping original equipment manufacturers upgrade. Huang Qiangshuai, manager of Zhejiang Shuaishuai Technologies Co., Ltd., has established an AI system to prioritize production schedules across its contract manufacturing, design-and-manufacturing services and own-brand operations. "With the fluctuating delivery dates and diverse demands of cross-border e-commerce orders, AI serves as the optimal balancer," he said. Small businesses are using AI to lower marketing barriers. Hangzhou entrepreneur Tai Guyue applies AI tools for media outreach, planning and data analysis. "AI can turn some intermediate steps into one‑click solutions," she said. A survey by Amazon showed more than 98% of Chinese sellers use AI tools in store operations, with 16% deploying AI workflows or agents for automated multitasking. Zhejiang is also promoting AI courses at universities and developing provincial‑level cross‑border e‑commerce parks to sustain growth. Zhejiang is also promoting AI-related courses at universities and developing provincial-level cross-border e-commerce industrial parks to sustain the sector's growth. (By Tang Yuxian) 。

A Xinjiang local resident dances with a robot at the temporary exhibition hall at the region's first robotics 9S center on July 31, 2026. Photo: courtesy of the Xinjiang Future Era Information Technology Co, the operator of the project
China's market landscape experienced a structural optimization in the first half of 2026, powered by a lineup of emerging and future-oriented industries.
Official data from the State Administration for Market Regulation (SAMR) shows 561,000 new enterprises were registered across China's strategic emerging and future industries, spanning next-generation information technology, high-end equipment manufacturing, generative artificial intelligence (AI) and humanoid robotics.
The rapid expansion of these new market players is revamping China's industrial layout and fast-tracking the cultivation of new quality productive forces, underpinning steady high-quality economic upgrading, experts said.
Cutting-edge technology sectors stood out as the brightest growth spots, posting explosive year-on-year expansion. The generative AI industry recorded a 28 percent surge in new start-ups with 55,000 newly established firms, while the humanoid robot sector saw a 9.5 percent rise, adding 116,000 new enterprises.
"It shows that China's innovation momentum is exceptionally strong and remarkably broad-based — a trait that is virtually unique in the global landscape," Chen Jing, a vice president of the Technology and Strategy Research Institute, told the Global Times on Sunday. "The explosive growth of new enterprises in AI and robotics reflects the extraordinary depth and diversity of China's industrial ecosystem."
Outside high‑tech sectors, 3.957 million new services‑sector enterprises were established and booming emerging‑consumption businesses injected fresh impetus into domestic demand, the SAMR said.
The number of new firms in software and telecommunications services rose 3.3 percent to 322,000. Inspection‑and‑testing businesses soared 43.9 percent, and entities dedicated to the commercialization of scientific‑research achievements climbed 6.8 percent to 459,000.
Manufacturers accelerated industrial upgrading with companies moving up the value‑chain ladder, the SAMR said.
High‑end equipment industries have maintained growth during the first half, with 28,000 newly registered firms and a year‑on‑year increase of 2.5 percent.
A total of 330,000 high‑tech‑manufacturing enterprises were operating as of the end of June, including 15,000 newly established ones. Start‑ups engaged in the production of spacecraft and launch vehicles rocketed 185.7 percent. New producers of fiber optic cables climbed 129.4 percent and integrated‑circuit businesses increased by 24.2 percent.
"We are witnessing a dual-engine growth model, where new consumption in the services sector and high-tech services reinforce each other, while the digital and real economies integrate at an accelerating pace. At the same time, the intelligent transformation of manufacturing is picking up speed," Chen said.
The dividends from this industrial transformation are generating a powerful multiplier effect, creating a virtuous cycle led by innovation, Chen noted.
"The first‑half growth and structural shifts among China's market‑based businesses mirrored the country's overall economic momentum and industrial makeup. New‑emerging sectors, core strategic pillar industries and forward‑looking future industries registered the fastest business expansion," Tian Yun, a veteran economist, told the Global Times on Sunday.
These solid achievements fully reflect the success of China's innovation-driven economic strategy.
Strong policy support for specialized, sophisticated, unique and innovative enterprises has fueled this industrial boom while these market players have helped China shore up, upgrade and extend its industrial chains, Tian noted.
This business boom lines up with this year's stellar foreign trade figures, Tian noted.
China's exports rose 23.9 percent year-on-year in dollar terms in July, data from the General Administration of Customs showed on Friday.
Exports of high-tech products, including industrial robots and 3D printers, surged by more than 50 percent year-on-year, outpacing the 39 percent growth recorded in the first half of the year, according to the Xinhua News Agency.
The growing pool of high‑quality market players signaled lasting improvements in China's global competitiveness, industrial upgrading capacity and the standard of goods and services. Broader product ranges, better‑made commodities and improved supporting services will deliver durable new‑growth momentum, Tian noted.
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